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Times when the ability to dance was considered to be a quality of real men are long gone. How can we change the situation and attract women in the ballroom?

PROVID has created the ambient for the RELEASE dance school. We have identified several male insights regarding leisure time. But all of them are the man`s in the head. And what if the rest of the body has  a different opinion on this issue?

We have made the full-size lower men`s bodies, dressed in sports, business and casual wear. Legs sat quietly in their chairs and benches in the office centers, in the pubs. In the text boxes accompanying the lower body, Runaway Legs explained the reason for their escape, and demanded to take into account the desire for dancing.

Runaway Legs literally told people: "Do not bring the case to sin, otherwise your feet will flee from you, Runaway Legs."

This work was shortlisted for the Іdea 2011festival and the Moscow Festival Red Apple 2011, and also took bronze at KIAF 2011.

http://www.youtube.com/watch?v=AxmJo7RYsxg

Kirill Chichkan - Creative Director

Sergei Zinoviev - Associative Creative Director

Olga Pozharskaya - Art Director

Vlad Galyapa - Copywriter

Phil Bananov - Costume Designer

Igor Patyuta - Product Manager

Oksana Danchuk - menedzher

Cheese Cake

Our client, the Every Child Partnership, helps to prevent mother`s rejection of the child or the loss of her parental rights by state agencies. Tool for solving this problem are the social workers of the  Every Child Partnership, who carry out rehabilitation work in the families. Because of this, children do not get into orphanages or into the street; instead they are bringing up close to their loving parents.

We have created a presentation that brings to potential investors the depth of the problem, and clearly formulated the goal of raising money. There remained the question of how to present our film to the audience. How not to be overlooked in the list and reach the hearts of the potential sponsor?

Our solution: at lunchtime, when food enters the stomach, it improves the mood of businessmen. Therefore, it was decided to turn to businessmen at a time and place, where we are expected the least: when they are outside their offices, and all barriers are absent, namely at the Radisson hotel restaurant.

We decided to give them our materials "for dessert". Discs with the film were attached to the bottom of transparent plates with dessert so that a visitor had finished dessert, the inscription «Play me» became visible. This attracted the attention of, and potential patrons were taken to a disk or watch it on their laptops on the spot.

The project was applied to a variety of local and international industry competitions such as the Effie Awards Ukraine 2011, Red Apple, POPOK, Golden Drum.

 http://www.youtube.com/watch?v=0KERonpZKp8

Kirill Chichkan - Creative Director

Sergei Zinoviev - Associative Creative Director

Igor Yaroshevich, Olga Pozharskaya - Art Directors

Dennis Khanenko - Copywriter

Oksana Danchuk - Account Manager

Valeria Sedykh - Account Executive